Webinar

Nailing the BFCM Customer Journey Pre and Post Purchase [Webinar] | Skubana

Written by Matt Rickerby | Oct 19, 2021 9:19:00 PM
 
Webinar Overview & Highlights

BFCM (Black Friday Cyber Monday) ๐ŸŽ is nearly here, and for many D2C eCommerce brands ๐Ÿ›๏ธ, the big focus is the acquisition, but experience and shipping ๐Ÿšš are just as critical. They play a significant role in providing memorable CX journeys Pre and Post Purchase that encourage sales and loyalty โญโญโญ.

Many brands fall short in nailing the CX journey for BFCM. As a result, most shoppers acquired during the season have a short CLV (customer lifetime value) ๐Ÿ“‰. But it doesnโ€™t have to be that way. Brands that can ensure top-quality customer experiences, including shipping experience, will enhance the CX journey ๐Ÿ‘ฉ, increase acquisition and retention ๐ŸŽฏ.

Improving the CX journey Pre & Post Purchase

The CX journey encompasses all the stages of a customerโ€™s experience with your business โ€“ from the awareness to purchase and post-purchase ๐Ÿ›’. Providing a clear, smooth experience that consumers will love involves eliminating friction from every step ๐Ÿ‘ฃ.

Consumers develop opinions about brands based on the sum of all interactions. They want seamless, easy-to-navigate, and frictionless experiences throughout โš™๏ธ. Customers expect the same level of personal engagement and service they receive from highly successful eCommerce brands like Amazon ๐Ÿฅ‡.

What youโ€™ll get from the event:

๐Ÿ’ Learn how to provide excellent CX journeys during BFCM and beyond.
๐Ÿ’กDiscover key actions you can take to offer the best shipping and return experiences, including helping shoppers make purchase decisions.
๐Ÿ“ˆ Uncover untapped opportunities that can skyrocket your BFCM sales

If you get the CX journey right, many more consumers will discover your brand and purchase products.