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Marketing Alcohol DTC in eCommerce: A How To
1 HR 15 MINS
Marketing Alcohol DTC in eCommerce_featured

Webinar Overview & Highlights

International Wine & Spirit Research now expects the total value of alcohol e-commerce 🍷 across 10 global markets, including the U.S., to exceed $40 billion by 2024 🔥. That’s after the figure reached about $5.6 billion in 2020, up from around $3 billion in 2019.

This webinar will be focused on the areas of opportunity when running an e-commerce alcohol site. It’s a highly competitive market that’s growing rapidly, with complex restrictions 🚧, competition, and the need to create a personalized online experience 👩 for a product traditionally bought in person.

We’ll discuss the growth of alcohol in e-commerce and best practices for merchants in key areas for success: Hosting Platform, Conversion Rate Optimization, Email, Subscriptions, Customer Surveys, Reviews & Loyalty, and Logistics.

Webinar Speakers
Matt Rickerby
Matt Rickerby Director of Marketing
Michael Wadsworth - Justuno-1
Michael Wadsworth Partner Marketing Associate
Gabe Macaluso - Omnisend
Gabe Macaluso Director of Customer Success
Mitch McKay - BigCommerce
Mitch McKay Strategic Partnerships & Business Development
Miloni Shah - Yotpo
Miloni Shah Client Success Manager
Matt Houlemard-1
Matt Houlemard Tech Partner Manager

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