Configure to Order

Written by Matt Rickerby | Jul 23, 2021 3:36:00 PM

What does configure to order mean?

Configure to order (CTO) is the manufacturing process of assembling and configuring products according to customer requirements. Configure to order  represents the customer’s ability to define the configuration of a product in real-time, and  in today’s competitive market, businesses who use CTO have quite an advantage, since more and more consumers are demanding products that are tailored to their unique needs.