Amazon bundles are a powerful tool you can use to boost sales, offer convenience, and increase revenue per sale. Customers often need more than one product at once, and if they find everything they need in one packaged (and hopefully discounted) bundle, they will likely buy it rather than shopping around to find each product individually.
Bundles give you a unique edge because if you create a new listing for a bundle and no one else has it, you own that listing. You automatically get the Buy Box for that bundle, and anyone who decides to buy it adds your products straight to their cart.
Finally, bundles allow you to sell the same products in a single, higher-value product listing. Because Amazon's fees allow you to make more money from a single $40 item than from three individual items, you can earn more per sale with a bundle.
Selling bundles on Amazon is good business, and Skubana allows you to optimize the process even further. For example, you can create bundles with FBM and fulfill it with FBA or FBA onsite. Read on to get the scoop.
While Amazon likes and even encourages bundles, they do have strict rules that you must follow. For example, you cannot bundle items from any of the Amazon-owned categories such as books, video games, or music. In addition, you cannot list prepackaged bundles with a single UPC as a bundle, only individual products that are sold together. For example, a 5 pack of t-shirts is not a bundle, but a package including a vacuum filter, motor filter, and new brush is a bundle.
Here are some recommendations for Amazon virtual bundles to take note of.
If you're using spreadsheets or an alternative, you'll lose time tracking pre-packaged bundles and components. Skubana automatically calculates the maximum quantity possible for each bundle and kit across your warehouses, including FBA, using core products and pre-packaged inventory. Get a demo.
In most cases, Amazon's policies are designed to ensure that any products you bundle together are highly complementary, not competing with Amazon products, and beneficial to the consumer.
Skubana makes it easy to create and upload virtual bundles combining either new products or any of your existing SKUs. In fact, you can create bundles in Skubana using three different methods:
Building from the channel is an easy way to quickly create a bundle or kit using existing SKUs.
Manually uploading a product through the UI allows you to add a new product SKU for your bundle or kit, so that you can better control your organization.
You can continue to add products to a new Bundle/Kit until you upload it to Amazon. Once you upload to Amazon, you cannot continue to edit.
Skubana makes it easy to upload a new product bundle using Excel files. First, click on "Import/Export" and download the template to get the appropriate file.
Open the Template:
Once you create a bundle through Skubana, you can list it on Amazon, eBay, or any other channel, just like any other product. Skubana records the Master SKU as well as core component SKUs.
That means you can track individual product sales as part of each order, rather than relying on warehousing to remember the components of that bundle or having to physically create the bundle and move stock out of regular inventory.
Once you've created a bundle in Skubana, you can automatically upload that product to Amazon just like any of your other products. Then, when choosing which products to send to Amazon FBA, you can simply choose the master SKU, and then export every product in the bundle to Amazon. When you sell the product, Amazon sees it as a sale of each individual core product through the master SKU. That's it.
Selling bundles can help you to increase revenue per sale, help customers to find everything they need at once, and will allow you to capture the buy box for many bundles.
Skubana offers tools to create and manage bundles, so that you can easily track and manage sales of multiple bundled products without having to physically bundle them in your warehouse.
Don't have Skubana? Book a demo to find out how Skubana can help you automate e-commerce processes, including purchase orders, create Amazon virtual bundles, and managing all your inventory across every .